Categories: faucethead features
For 27 years Braun was my last name. I grew up surrounded by Braun advertisements boasting the slogan ‘Today’s Mom: Beauty, Brains and Braun.’ And I was often asked if my last name was pronounced ‘like the coffeemakers,’ so, from a young age, the Braun brand was part of my life. Until my second year of college I was indifferent about the brand, but a deeper dive into art history and the world of industrial design led me to greatly respect their aesthetic, especially the man behind the iconic designs: Dieter Rams. His design approach, simplified to three words ‘less, but better’ is brilliant and is evident in every piece he creates, whether it’s a turntable, a shelf or a clock. Thankfully his design wisdom spans beyond those three words and has been outlined in these ten principles of good design:
// Good Design Is Innovative
// Good Design Makes a Product Useful
// Good Design Is Aesthetic
// Good Design Makes A Product Understandable
// Good Design Is Unobtrusive
// Good Design Is Honest
// Good Design Is Long-Lasting
// Good Design Is Thorough Down to the Last Detail
// Good Design Is Environmentally Friendly
// Good Design Is as Little Design as Possible
Clearly, Mr. Rams is onto something and we’re on board.
Images via 1 // 2 // 3 // 4 // 5 // 6 // 7
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