Image sources // Linked below
Our job [as creators] is to further define any medium. Our job is to create the new cliches – not adhere to those that were defined by generations past.
– Casey Neistat
For the sake of our own productivity, we’re cautious about the beast that is YouTube, Vimeo and Internet videos as a whole. There’s a lot of addicting content, laughable garbage, cat videos and Jimmy Fallon clips out there. But there are also some incredibly talented people in the mix that are doing incredible things every day. For us, Casey Neistat is one of those people. An American director, producer and all-around creative guru, we’ve been eating up his content left and right this last month. And, honestly, are bummed it took us this long to find him. We won’t let you suffer the same fate.
Sit back and press play on one of our favorite Neistat pieces:
While browsing the fc views archives the other day (a common pastime), it dawned on me that we never really explained our purpose behind these images, what they mean to us and how the represent the faucethead brand.
Today, that changes. The fc views, and the accompanying #fcviews over on our Instagram page, are an ode to the hundreds of images saved on our camera roll that would never see the light of day otherwise. The vignettes that, when we’re walking down the street, cause us to stop. Images that, for an intangible reason, bring a smile to our face. Snaps that may not make sense to anyone else but stir something inside us… We hope the work of faucethead has a similar effect on the people it reaches.
BTW, The “fc” in fc views was shorthand in the studio for faucethead creative – our original full name. Although we are known now as just faucethead – the “fc” managed to stick around.
Image sources // fc views archives