by faucethead | Feb 11, 2026 | strategy, brand identity, marketing, design
1. Avoid overused off-the-shelf website templates. There are a handful of website templates that are omnipresent these days. These templates aren’t inherently bad, it’s a fault of short-sighted website designers and developers. Many of these...
by faucethead | Aug 31, 2025 | marketing, design, behavioral science, nudge
Behavioral science plays a large role in how our strategy and marketing work. As “Choice Architects,” we consider behavioral biases and psychological responses in most of the work we do — whether that’s color theory, copywriting, User Experience (UX), or other...
