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This month brings a dose of the sinister, a glimpse of an especially long winter ahead, and the eerie of Halloween (and 2020 as a whole, let’s be honest). As we gear up for a big November ahead, this month we’re leaning into the perfect inky grey color that keeps catching our eye, little tastes of home wherever that may be, and some hints of nostalgia along the way.

October, 2020

Ink Grey

c76 m70 y55 k56

r46 g46 b56

#2e2e2e

 10 01

 10 10

 10 16

 10 23

 10 31

Seek Out

• New art/visual stimulus
• A story you haven’t heard from an older generation [without interrupting]
• Comfort in the dark

Avoid

• Overdesign
• Thinking “busy” is a [good] character trait
• News overexposure

October 27, 1904

The New York City subway began operating, running from City Hall to West 145th Street, the first underground and underwater rail system in the world.