by faucethead | Feb 11, 2026 | design, marketing, brand identity, strategy
1. Avoid overused off-the-shelf website templates. There are a handful of website templates that are omnipresent these days. These templates aren’t inherently bad, it’s a fault of short-sighted website designers and developers. Many of these...
by faucethead | Aug 31, 2025 | nudge, behavioral science, design, marketing
Behavioral science plays a large role in how our strategy and marketing work. As “Choice Architects,” we consider behavioral biases and psychological responses in most of the work we do — whether that’s color theory, copywriting, User Experience (UX), or other...
by Chris Hoffman | Jul 9, 2025 | strategy, AI, design, marketing, brand identity
These days, we’re often asked about AI. Here are the 3 most commonly asked questions, and my answers: Question 1Do you Use AI? Answer:For my work — sometimes. Generally for organizing, proofreading, and administrative tasks. In everyday life — probably more than I...
